Popular at-home fitness brand Peloton has announced the launch of 'Peloton Apparel', a private label activewear brand that aims to enhance the lifestyles of Peloton members by providing them access to high-quality clothing designed specifically to complement the brand's fitness equipment and classes.
According to a recent press release, 'Peloton Apparel' will feature signature styles that repeat seasonally, but in new designs and color combinations. The brand's first-ever Fall 2021 collection includes a range of men's, women's, and unisex offerings, which will be made available via the company's online store, as well as select Peloton showrooms.
With the release of 'Peloton Apparel,' the company is diving headfirst into a highly competitive category dominated by major brands such as Nike and Lululemon. What sets it apart, however, is that the new clothing line is tied to their larger connected fitness product, providing the brand with an easily reachable customer base.
Image Credit: Peloton