Athleta, an athleticwear brand by Gap Inc, launched a digital wellness platform for women called 'AlthetaWell.' The platform features a series of expert-led seminars and conversations surrounding women's health, body positivity, and mental health.
The brand recognized the growing need for resources that could assist women throughout their personal wellness journies; 'AthletaWell' is designed to help. 'AthetaWell' runs as a member-based platform where women have exclusive access to connect with wellness professionals, other members, and special fitness workouts. The platform is currently patterned with Obé Fitness, a subscription-based workout platform, free for 'AtheltaWell' members.
The platform is centered around engagement, community, and personal growth. USA Olympian Simone Biles is a rep of Athleta, and is committed to spreading messages surrounding mental wellbeing.
Image Credit: AP Photos/Ashley Landis & Athleta
AthletaWell is an App for Mental and Physical Health
Francesca Mercurio — July 29, 2021 — Business
References: community.athletawell & footwearnews