Athleisure brand Gym+Coffee recently opened the doors to a new clubhouse in Belfast and it's a spacious 2,300 square foot community hub. The clubhouse features an interactive community wall alongside a collection of athleisure and activewear styles and it speaks to the kinds of spaces people are looking to see coming out of a pandemic. As Gym+Coffee co-founder Diarmuid McSweeney describes, "it will be more than a place to buy clothing but a hub for the community to meet, socialize and get active which will be even more in demand after over a year in lockdowns."
The brand has its sights set on introducing two new clubhouse locations this year and continuing to grow its global community, since it sells collections across North America, the UK, Australia and New Zealand.
What's Driving This Trend
- Community Athleisure Hubs
- The rise of community athleisure hubs presents an opportunity for brands to create social, collaborative, and experiential spaces.
- Interactive Community Engagement
- Interactive community walls serve as a form of advertisement, market research, and customer engagement all in one.
- Global Athleisure Expansion
- Expanding athleisure brands internationally creates opportunities to tap into new markets and capitalize on the growing trend.
Who This Affects Most
- Retail
- Retailers can create physical spaces that blend shopping, community, and experience to drive foot traffic and increase sales.
- Fitness
- Gyms and fitness studios can leverage the popularity of athleisure and create community spaces where members can interact, socialize, and engage in physical activity.
- Hospitality
- Hotels and resorts can offer complementary athleisure apparel and create communal fitness spaces to attract health-conscious travelers and increase customer loyalty.
