Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential campaign sees the brand partner with personal trainer Mikah Simpson to create a tire-based obstacle course to be set up at Kwik Fit locations across the UK.
The immersive Back to Basics 'Fit Kwik' course is 30 minutes in length and will take be offered for free. Currently, the course is being offered at a Kwik Fit location in south east London as a trial run, with classes taking place each Sunday morning in January.
The innovative campaign targets consumers looking to get fit and provide a truly unique workout experience that consumers would not be able to replicate elsewhere, making it a great opportunity to attract new clientele.