This ingenious solution to wrap packaging is the result of a student project at the Brobygrafiska school in Sweden. Designed by students Rasmus Erixon & Tobias Möller, the innovative packaging design makes it easy to eat a wrap sandwich on the go and even makes repackaging it and saving some for later convenient.
Erixon and Möller conceived the fictional sandwich shop as one that had a well-established range of high quality sandwiches and salads made from locally sourced ingredients but that had recently decided to expand into wraps. The wrap packaging needed to be easily portable and simple to open and close. The target demographic for the product was men and women aged 30 to 60-years-old who adhered to a healthy lifestyle.