This ingenious solution to wrap packaging is the result of a student project at the Brobygrafiska school in Sweden. Designed by students Rasmus Erixon & Tobias Möller, the innovative packaging design makes it easy to eat a wrap sandwich on the go and even makes repackaging it and saving some for later convenient.
Erixon and Möller conceived the fictional sandwich shop as one that had a well-established range of high quality sandwiches and salads made from locally sourced ingredients but that had recently decided to expand into wraps. The wrap packaging needed to be easily portable and simple to open and close. The target demographic for the product was men and women aged 30 to 60-years-old who adhered to a healthy lifestyle.
What's Driving This Trend
- Convenient Packaging
- This wrap packaging design makes it easy to eat a wrap sandwich on the go and even makes repackaging it and saving some for later convenient.
- Healthy Product Packaging
- This packaging design caters to the target demographic of men and women aged 30 to 60-years-old who adhere to a healthy lifestyle and prefer locally sourced ingredients.
- Environmentally Friendly Packaging
- There is an opportunity to design packaging materials that are eco-friendly and sustainable to address growing consumer demand for environmentally conscious products.
Who This Affects Most
- Food and Beverage Industry
- This packaging design can be applied in the food and beverage industry for products that require convenient and portable packaging, particularly those that cater to health-conscious consumers.
- Packaging Industry
- This innovative packaging design offers an opportunity for the packaging industry to create new products that are more convenient and eco-friendly.
- Fast-food Industry
- This packaging design can revolutionize the fast-food industry by addressing the growing demand for healthier options while still providing convenience.
