Belmonte Raw is a Toronto-based raw juice brand boasting a dynamic range of branding that gives the company a competitive edge in a saturated juice cleanse market. With a handful of physical locations and a booming delivery service, Belmonte Raw has quickly established itself as a major player in the city's colorful juicing scene.
Launched six years ago by Carol Belmonte, the brand's fast growth required a rebrand in order to maintain its position. The line also includes raw foods such as salads and will soon expand to include raw food kits. Delivered by bicycle and available in the Holt Renfrew cafe, the colorful juices are contained in square glass bottles with simplistic black labels that feel almost utilitarian.