Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure

 - Jan 18, 2015
References: behance.net & packagingoftheworld
The standard approach to packaging bottles of booze would be to construct a cardboard caddy -- something quite different to what's been done for this handyman beer case. Karolis Stalnionis of Vilnius, Lithuania, was able to exercise a great amount of creative freedom through the development of this school graphic design project, so it was a prime opportunity for some outside-of-the-box thinking.

Cardboard was cast aside in favor of thin wooden panels, with three of these cut to craft a base and supportive spacers for the six-pack. To keep these components in place, a metal rod was stuck right through the middle, offering a logical point to attach a bar-style handle. Look closely at this part and you'll notice that it can function as a bottle opener. It seems that the tough and utilitarian design was inspired by a particular Game of Thrones character.