In honor of Colon Cancer Awareness Month, an unmissable cancer awareness campaign was created by Meredith’s Miracles Colon Cancer Foundation by FCB Chicago.
The stunt involved applying a series of decals to the backs of the seats on buses, creating the illusion that someone's rear end is partly exposed. Comically, the print ads are marked with text that reads: "No one wants to see this. Except for your doctor." As unappealing as these fake cracks may be to look at, they'll definitely catch the eyes of people sitting on the bus. Since early detection is a huge help in the fight against colon cancer, these attention-grabbing ads are a way to appeal to the public with humor before an individual's health has a chance to take a turn for the worse.