This assorted beer branding scheme goes far beyond what's pictured above; it includes an extensive variety label designs and unusual bottles that bear only a logo in common. With the help of the creative Kasper Ledet, the To Øl brewery is essentially asking what the benefits are of aesthetic consistency.
Interestingly, the same product can appeal to a broader consumer base if you create packaging to reflect different tastes. What's inside the container certainly matters, but divergent and explorative designs can get the attention of unexpected customers.
Here are three assorted beer growlers with forms that have been influenced by antique alcohol bottles, yet the labeling is minimalist, crisp and loaded with punchy symbolism for a distinctly cutting-edge look. The Danish brewery's sales are some of the highest in the world––would you recognize their more conventionally packaged products? And does it matter if you do? These are questions that companies should be asking themselves.