This assorted beer branding scheme goes far beyond what's pictured above; it includes an extensive variety label designs and unusual bottles that bear only a logo in common. With the help of the creative Kasper Ledet, the To Øl brewery is essentially asking what the benefits are of aesthetic consistency.
Interestingly, the same product can appeal to a broader consumer base if you create packaging to reflect different tastes. What's inside the container certainly matters, but divergent and explorative designs can get the attention of unexpected customers.
Here are three assorted beer growlers with forms that have been influenced by antique alcohol bottles, yet the labeling is minimalist, crisp and loaded with punchy symbolism for a distinctly cutting-edge look. The Danish brewery's sales are some of the highest in the world––would you recognize their more conventionally packaged products? And does it matter if you do? These are questions that companies should be asking themselves.
Key Themes Behind This Trend
- Assorted Beer Branding
- Disruptive innovation opportunity: Explore the use of divergent and explorative designs in beer packaging to appeal to unexpected customers.
- Aesthetic Consistency
- Disruptive innovation opportunity: Question the benefits of aesthetic consistency in branding and packaging to create a distinct cutting-edge look.
- Minimalist Labeling
- Disruptive innovation opportunity: Adopt minimalist, crisp labeling with punchy symbolism to create a visually appealing brand identity.
Where This Applies
- Craft Beer
- Disruptive innovation opportunity: The craft beer industry can experiment with assorted beer branding to differentiate themselves in a crowded market.
- Beverage Packaging
- Disruptive innovation opportunity: Explore unconventional bottle forms and experimentation in beverage packaging to attract new customers.
- Branding and Design
- Disruptive innovation opportunity: Question the traditional notions of consistency in branding and design to create a unique and cutting-edge brand image.
