If you weren't excited for spring before (and lets face it, who wouldn't be, in the middle of this polar ice drift we call "winter"), you will be after viewing these sun-drenched images from Chloe's Spring 2015 campaign.
Shot by photographer duo Inez & Vinoodh, the campaign has a laidback 70s vibe: think breathable materials, flowing silhouettes, equestrian-style shoulder bags and denim miniskirts. To finish off this easygoing look, all you'd need would be some beachy waves and a tan. Sign me up!
While we still have a few more months before we can slip into these casual, bohemian articles, we can still gorge ourselves on the beautiful sunny images of the campaign, picturing ourselves riding off into the sunset.
Key Themes Behind This Trend
- Breathable Materials
- Opportunity for disruptive innovation in the textile industry to develop new materials that offer comfort and breathability.
- Flowing Silhouettes
- Opportunity for disruptive innovation in the fashion industry to create new designs that emphasize movement and flow.
- Equestrian-style Shoulder Bags
- Opportunity for disruptive innovation in the accessory industry to design functional and stylish bags inspired by equestrian fashion.
Where This Applies
- Textile Industry
- Opportunity for the textile industry to innovate with new materials and processes to create breathable fabrics.
- Fashion Industry
- Opportunity for the fashion industry to experiment with new silhouettes and designs that prioritize comfort and movement.
- Accessory Industry
- Opportunity for the accessory industry to create equestrian-inspired shoulder bags that combine style and function.
