This Juice Bar Reduces Fruit Waste in This Stockholm Supermarket

 - Jun 18, 2015
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This vibrant juice and smoothie bar is a dynamic retail concept aimed at reducing produce waste at one of Stockholm's largest supermarkets. The laid back environment is designed in a way that will make the casual patron forget they are still inside of a grocery store.

Inspired by the tactile nature of apples and oranges, the space was imagined by design and production agency IDEI Concept AB and aims to improve the customer experience. The progression of grocery store concepts has seen the widespread integration of a wider range of amenities. While a casual cafe or fast food outpost can already be considered normal, next level services that focus on health-conscious consumption is sure to influence the future of grocery retail. This is taken a step further with the option of customizing the product, an increasingly important consumer desire.