Delice de France and Batch Organics announced a partnership for a new range of smoothies and shakes that are suited for quick, easy preparation in-store. The range includes five smoothie recipes in all such as the Pineapple Mango & Passionfruit, Strawberry & Banana, Super Berry, Super Green and Mango & Dragon Fruit, which are each priced between £4.50 and £5. The range also has three shakes including Mixed Breakfast Berry, Chocolate & Peanut Butter and Vanilla Matcha priced between £4.75 and £5.25.
Delice de France CEO Thierry Cacaly commented on the Delice de France and Batch Organics partnership saying, "Our partnership with Batch unlocks a huge opportunity for busy retailers and outlets that are looking to diversify their drinks range with healthier products that can be made in less than 30 seconds.”
Key Themes Behind This Trend
- Fast-prep Smoothie Products
- Opportunity to cater to busy consumers with convenient and quick smoothie options.
- Health-conscious Beverage Choices
- Potential to tap into the growing demand for healthier drink alternatives with innovative recipes.
- Retailer-branded Collaborations
- Collaborative opportunities for retailers to expand their product offerings through partnerships with organic brands.
Where This Applies
- Food and Beverage
- Innovative product developments like pouched smoothies can revolutionize the food and beverage industry.
- Retail
- Partnerships between retailers and organic companies can create unique opportunities in the retail sector.
- Health and Wellness
- The introduction of new, healthier beverage options can disrupt the health and wellness industry.
