YUMI Smoothies-to-Go, a line of shelf-stable smoothies made from whole fruits and vegetables, free from artificial preservatives and added sugar, and blended to deliver specific functional benefits. Thanks to a proprietary preservation process that minimizes heat exposure, YUMI's smoothies preserve more vitamins, color, and flavor than traditional high-heat methods, and deliver "convenient food that actually looks and tastes like the real ingredients it's made from," describes Angela Sutherland, co-founder and co-CEO of YUMI.
These functional smoothies for the whole family are ready to be grabbed in varieties like Apple, Banana & Dragonfruit with Protein; Cinnamon Apple & Sweet Potato with Probiotics, and Mixed Berry with Vitamin C + D.
YUMI Smoothies-to-Go just launched at Whole Foods Market locations nationwide, marking the company's largest retail expansion since its Target debut three years ago.
Why This Trend Is Growing
- Shelf-stable Fresh-profile Beverages
- Products that retain fresh color, flavor, and nutrient profiles while remaining shelf-stable create new value propositions that challenge refrigerated categories.
- Functional Ready-to-drink Nutrition
- A move toward single-serve beverages formulated for targeted benefits such as probiotics, protein, or vitamin delivery is reshaping consumer expectations for on-the-go wellness.
- Low-heat Preservation Technologies
- Proprietary low-heat processing methods that minimize nutrient and sensory degradation enable alternative supply chains and extended distribution footprints.
Industries Being Reshaped
- Retail Grocery Chains
- Expanded shelf placement of shelf-stable functional beverages is altering category layouts and creating cross-merchandising opportunities between fresh, refrigerated, and ambient aisles.
- Cpg Beverage Manufacturers
- Brands that integrate nutrient-forward formulations with advanced preservation processes are positioned to disrupt traditional juice and smoothie suppliers.
- Nutraceuticals and Probiotics
- Formulating clinically relevant doses of probiotics and micronutrients into convenient beverage formats presents possibilities for new consumer-facing delivery systems.
