The iSqueeze Citrocasa Fantastic eXpress is being launched as a self-service machine for the retail market to provide consumers with a way to access freshly prepared juices with ease. The appliance is capable of squeezing whole fruits like oranges, grapefruits and pomegranates, which have been sourced sustainably by the brand. The juice produced contains no preservatives or additives, while also coming packaged in 100% recycled plastic bottles that are also fully recyclable after use.
The iSqueeze Citrocasa Fantastic eXpress is available for access at a variety of retailers in the UK including Co-op, Sainsbury's, Costcutter, Nisa and Spar where shoppers can pick up a juice starting at just £1.50. The appliance can be purchased outright by the retailer or as part of a payment plan.
What's Driving This Trend
- Self-service Juice Machines
- Disruptive innovation opportunity for the retail industry to offer fresh juice options with sustainable and eco-friendly packaging.
- Whole Fruit Juicing
- Disruptive innovation opportunity for the juicing industry to create machines capable of juicing whole fruits with no preservatives or additives.
- Sustainable Packaging
- Disruptive innovation opportunity for the packaging industry to create fully recyclable packaging for fresh juice products.
Who This Affects Most
- Retail
- Disruptive innovation opportunity for the retail industry to offer fresh juice options with sustainable and eco-friendly packaging.
- Juicing
- Disruptive innovation opportunity for the juicing industry to create machines capable of juicing whole fruits with no preservatives or additives.
- Packaging
- Disruptive innovation opportunity for the packaging industry to create fully recyclable packaging for fresh juice products.
