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Dual-Role Labels

The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout

— May 29, 2015 — Marketing
Completely unexpected and uncommonly convenient, an oil spout can be made out of a label. Designer Alessia Sistori dreamed up a unique and wonderfully functional idea for her Olio D'Oliva branding that provides a disposable lip for the ease of pouring.

The motivation behind this resourceful vessel came from the new laws in Europe that forbid the use of refillable oil bottles at public eateries. The solution is to incorporate this often metal oil spout accessory into the sleek packaging––made right into the sticker on the front. The circular section of the label can be peeled off easily and curled into the mouth of the glass neck. This has the double function of producing a round window, exposing the beautiful color of the contents. When it's emptied, the entire bottle can be recycled, and a fresh new one can be opened as a practical and economical solution for restaurants.
Trend Themes
1. Dual-role Labels - More products will incorporate dual-role labels for added convenience and practicality.
2. Packaging Innovation - There will be an increase in unique and functional packaging solutions to accommodate new regulations and consumer needs.
3. Circular Design - Circular design principles will continue to gain traction in manufacturing and packaging, resulting in more sustainable and practical solutions like this oil bottle label spout.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating similar packaging innovations to comply with regulations and improve customer convenience.
2. Consumer Goods - Consumer goods industries can embrace dual-role labeling and circular design principles to offer more innovative and sustainable products.
3. Hospitality - The hospitality industry can adopt similar packaging solutions to comply with regulations and provide practical and cost-effective options for restaurants and hotels.
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