This kid's supermarket in Moscow is completely targeted at children. Located within a mall that is entirely marketed to children, the Azbuka Vkusa Kid’s Store features a color-coded pathway just for children that will take them on a discovery path through the shop's various departments.
The unique kid's supermarket was designed by Dutch agency JosDeVries, who infused the space with a sense of whimsy and playfulness that even adults are sure to be affected by.
The creative space does a great job of completely rethinking the shopping experience and focuses on the needs of shoppers that aren't included on their shopping lists; namely a way to keep curious children safely occupied throughout the grocery shopping process.
What Makes This Trend Stand Out
- Children's Supermarkets
- The rise of kid-centric supermarkets presents an opportunity for brands to create immersive and engaging shopping experiences for children.
- Color-coded Pathways
- Implementing color-coded pathways in stores can help guide children through different departments and enhance their shopping experience.
- Whimsical Store Designs
- Retailers can explore incorporating whimsy and playfulness into store designs, even for adult-centric spaces, to create a memorable and enjoyable shopping experience.
Sectors Adopting This
- Retail
- The retail industry can capitalize on the trend of children's supermarkets by creating specialized stores that cater to young shoppers.
- Design
- Design agencies can embrace the demand for color-coded pathways and whimsical store designs to create innovative and engaging spaces for various industries.
- Food and Beverage
- Food and beverage brands can explore partnerships with children's supermarkets to promote healthy eating habits and engage with young consumers in a unique environment.
