This Japanese branding concept is designed for MIKÔTO, a traditional restaurant with a contemporary look. The eatery's branding identity was conceived by ADDA, a German design studio that is based in the heart of Stuttgart.
In addition to MIKÔTO's web identity, the design studio also created the eatery's business cards, envelopes and menus that feature its traditionally themed logo. Moreover, ADDA also came up with MIKÔTO's interior design concept and chose violet, gray and beige tones for their color palette.
This Japanese branding concept blends together traditional and contemporary elements. Embracing minimalism, the brand identity uses simple visuals to represent the cultural background of a business. Overall, this branding strategy proves that a company's visual identity is one of its most important qualities.