The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices
Meghan Young — March 21, 2015 — Marketing
References: frauenrechte.de & designtaxi
Terre des Femmes is a human rights group that has turned its eye to women's clothing choices for a powerful ad campaign titled 'A Woman's Worth.' It centers around images of a woman's chest, legs and feet in order to show the levels of first impressions a woman can make depending on what she's wearing.
Created by Miami Ad School Europe, which is based in Hamburg, Germany, the Terre des Femmes campaign overlays a scale on each image. This scale ranges from 'prude' to 'whore' depending on where the length of shirt or skirt begins or ends. Utterly eye-opening, the Terre des Femmes ad campaign cleverly shows how unfairly judged women can be based solely on what they wear. This can result in lines being crossed.
Created by Miami Ad School Europe, which is based in Hamburg, Germany, the Terre des Femmes campaign overlays a scale on each image. This scale ranges from 'prude' to 'whore' depending on where the length of shirt or skirt begins or ends. Utterly eye-opening, the Terre des Femmes ad campaign cleverly shows how unfairly judged women can be based solely on what they wear. This can result in lines being crossed.
6.6
Score
Popularity
Activity
Freshness
