Creating the perfect balance between attractive packaging design and a wholesome ingredients list, Naravan is an all-natural cosmetics brand using upscale packaging to communicate its dedication to high quality ingredients. The Naravan line is produced with artisanal production methods and is designed as an anti-aging line first and foremost.
In order to create a streamlined visual identity through packaging design, Naravan tapped the creative team at Memo & Moi, who chose a dual-toned color palette and light typographic details for the brand.
Currently, the Naravan line is designed for women, but the brand has stated that a dedicated men's line is in the works. Included in the current offering from the all-natural cosmetics range are a variety of facial masks and creams.
What Makes This Trend Stand Out
- Chemical-free Skincare
- Opportunity for creating innovative and effective skincare products without harmful chemicals.
- Artisanal Production Methods
- Possibility to differentiate by using traditional and handmade techniques in the production process.
- Gender-specific Cosmetics
- Potential for developing specialized skincare lines for men with specific needs and preferences.
Sectors Adopting This
- Cosmetics
- Disruptive innovation opportunities in developing natural and sustainable cosmetic products.
- Packaging Design
- Chance to revolutionize packaging design in the cosmetics industry by emphasizing simplicity and natural aesthetics.
- Beauty and Personal Care
- Opportunity to cater to a growing consumer demand for chemical-free and gender-specific skincare products.
