Artisanal T-Shirt Branding

This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly

Yoobee School Of Design's Honest to Goodness t-shirt branding is rustic and eco-friendly. This brand identity project is reflective of the company's core values and is designed with sustainability in mind.

Packaged in brown paper envelopes, each t-shirt from Honest to Goodness includes a hand-printed tag that is adorned with its logo and with an inspiring quote. These quotes remind the label's consumer to keep their handshake strong and firm and to admit when they are wrong. Some of the brand's other clothing tag tips include staying groomed, making eye contact and speaking one's mind and are included in a collectible book that shares '8 Rules For The Modern Man.'

This artisanal t-shirt branding boasts vintage elements and celebrates craftsmanship and hand-rendered details.

Eco-friendly Packaging
Opportunity for companies to embrace sustainable and eco-friendly packaging options for their products.
Brand Identity
Brands can take inspiration from Honest to Goodness' rustic and vintage elements when creating a unique identity for their products.
Inspirational Messaging
Inspirational messaging can be incorporated into product branding to connect with consumers and promote positive values.

Industries Being Reshaped

Apparel
Apparel brands can find opportunities to adopt eco-friendly packaging and vintage elements for their products.
Printing and Packaging
Printing and packaging companies can explore sustainable options to appeal to eco-conscious brands and customers.
Publishing
Publishing companies can incorporate collectible books and inspirational messaging into product branding for increased customer engagement.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 66%
Freshness 8%