Akira's latest lookbook is an homage to edgy party girl fashion and is captured in a chromatically lit studio setting. The catalog is titled 'Girl Gone Wild' and features a mix of eye-catching clubwear and statement accessories like mirrored shades and printed platforms.
Standouts from Akira's Spring/Summer 2015 collection are its color-blocked corsets and its wool body-con dresses that are accented with a graphic print. Other favorites from the advertorial are its fitted pencil skirts that take one from work to an evening out along with vibrant sneakers that combine comfort with the season's athleticwear fad.
Akira is an e-retailer specializing in party girl fashion staples and bold accessories that are guaranteed to turn heads when worn.
Key Themes Behind This Trend
- Party Girl Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for edgy party girl fashion.
- Chromatically Lit Lookbooks
- Disruptive innovation opportunity: Integrate virtual reality technology to create interactive and immersive online lookbooks.
- Clubwear and Athleticwear Fusion
- Disruptive innovation opportunity: Create versatile clothing that combines the style of clubwear with the functionality of athleticwear.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality shopping experiences for customers to try on virtual outfits.
- Accessories
- Disruptive innovation opportunity: Develop smart accessories that synchronize with music, lighting, and other features at parties and events.
- Sustainable Fashion
- Disruptive innovation opportunity: Design and produce eco-friendly party wear using recycled materials and sustainable manufacturing processes.
