Secret Garden Branding

This organic cafe branding by Budapest-based Judit Besze is a stunning visual identity characterized by its use of images of hybrid coffee bean-mushrooms and plants paired with an earthy color scheme. The Gardens Table is a Sydney-based cafe that needed a visual identity that could take the brand from letterhead and business cards to sugar packets and coffee cups.

Taking inspiration from lush foliage and an idyllic secret garden, the packaging range works well in a variety of uses like coffee pouches, tins, to-go packaging and more. The coffee to-go cup is paired with a bright red lid and features plenty of detail on a white base, which is a refreshing take on the minimalist logo stamped white cups of most cafes.