E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s
Laura McQuarrie — March 7, 2015 — Art & Design
References: retail-week & malherbedesign
With an old building in Bordeaux serving as the framework to hold E.Leclerc's newest grocery store design, it was natural for the architecture to have influence on the interior. The chic 55,000 square foot French supermarket designed by Malherbe Design features distinctive elements from the Art Deco movement, such as wiry framework, dark black lacquered surfaces, geometric shapes and elements of Chinoiserie worked into signage and product displays.
While the insides of many supermarket chains tend to look exactly the same around the world, E.Leclerc's upscale grocery store design is one shows that there's tons of merit in appreciating what's worth celebrating locally. Rather than fully transporting visitors back to the times of the 1930s, the grocery store is adapted to be perfectly modern and appealing to today's busy shoppers.
While the insides of many supermarket chains tend to look exactly the same around the world, E.Leclerc's upscale grocery store design is one shows that there's tons of merit in appreciating what's worth celebrating locally. Rather than fully transporting visitors back to the times of the 1930s, the grocery store is adapted to be perfectly modern and appealing to today's busy shoppers.
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