The interior design firm BURDIFILEK has completed a comprehensive redesign of the cosmetics and beauty department for the Hyundai Jungdong department store in Bucheon, South Korea. This substantial retail environment, which encompasses over 42,000 square feet, was approached with a clear objective to establish a distinctive visual identity for the Hyundai brand itself while moving away from conventional beauty floor aesthetics.
BURDIFILEK embraced the challenge of numerous structural columns of varying dimensions. These columns were transformed into sculptural forms with angular, origami-like geometries, clad in a dual-tone finish of warm gold and a deep grey-blue. This color strategy creates a dynamic visual experience that shifts based on the viewer's perspective and movement through the space. The overarching material palette consists of a refined combination of white, dark grey-blue, and gold
Image Credit: Yongjoon Choi
Key Themes Behind This Trend
- Transformational Retail Aesthetics
- Retail spaces are being reimagined with striking visual identities that enhance brand differentiation, seen in BURDIFILEK's unique origami-inspired structural designs.
- Hybrid Material Palettes
- The use of dual-tone finishes and innovative color schemes, such as BURDIFILEK's combination of warm gold and deep grey-blue, offers new ways to attract and engage customers.
- Dynamic Visual Experiences
- Retail environments like Hyundai's cosmetics section are creating more immersive experiences by using materials and structures that change appearance with the viewer's movement.
Where This Applies
- Luxury Retail Design
- Opportunities exist in luxury retail for firms that can introduce innovative structural designs and material palettes to elevate in-store brand atmospheres.
- Interior Design
- Interior design firms can disrupt the sector by developing distinctive aesthetic themes that transform traditional commercial spaces into visual affairs.
- Material Science
- The application of advanced materials that contribute to dynamic visual effects could be a key differentiator for material science in retail design.
