Artist Peddy Mergui has created a range of designer grocery concepts that re-imagines what fashion brands would look like if they designed food products instead. Since fashion is one of the biggest influencers on consumerism, it is only natural that someone would be interested in how that sway would translate in another realm. Mergui writes, "As a designer myself, I am always asking myself what the ethical boundary is when it comes to a design's ability to influence consumption."
Of course, the designer grocery concepts look very excessive, especially the carton of eggs by Louis Vuitton. Each egg does not need to come individually wrapped. Of course, Apple and milk go together like Sunny and Cher. The designer grocery products are part of a larger project, Wheat is Wheat is Wheat.