This Stella McCartney ad for the Spring 2015 season is refreshing for a number of reasons, the biggest probably being that it features a new and young photographer, Harley Weir. Known for her compelling, no-frills photography, Weir brings her signature style to the set of the Stella McCartney ad, which happens to star Natalia Vodianova. The latter, funny enough, is in her seventh season for the fashion brand.
Full of pastels and natural beauty, the Stella McCartney ad is one of the photographer's biggest breaks to date. She has previously done work for Another Magazine as well as for brands such as Levi’s, Meadham Kirchhoff and Urban Outfitters. The photoshoot is a beautifully juxtaposition of studio and location work.
Key Themes Behind This Trend
- No-frills Photography
- Disruptive innovation opportunity: Explore the use of no-frills photography in advertising campaigns to create a refreshing and authentic aesthetic.
- Youthful Photographers
- Disruptive innovation opportunity: Collaborate with young photographers to bring unique perspectives and styles to fashion campaigns.
- Studio-location Juxtaposition
- Disruptive innovation opportunity: Experiment with combining studio and location work in fashion photography to create visually striking and dynamic campaigns.
Where This Applies
- Fashion Advertising
- Disruptive innovation opportunity: Embrace new and young talent to create innovative and captivating fashion advertisements.
- Photography
- Disruptive innovation opportunity: Revolutionize the photography industry by encouraging collaboration between established and emerging photographers.
- Fashion Brands
- Disruptive innovation opportunity: Incorporate unconventional techniques, such as studio-location juxtaposition, to differentiate fashion campaigns and capture consumer attention.
