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Augmented Reality Blocks

LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets

— January 28, 2015 — Life-Stages
If you want to know more about a build-it-yourself toy before you purchase it, LEGO Connect will give you all of the information you might need. Scan symbols on boxes and in catalogs, and search for specific kits to get textual details and great visual renderings.

This Android and iPhone app is recommended for children of nine years and older, who have access to a tablet or a smartphone for play. They can witness the virtual building of their toy blocks with amazing 3D models, enabling them to get an augmented reality view of every side of the masterpiece they're about to make.

What's more, the LEGO Connect app brings youngsters and adults into the wonderful world of this time-honored toy. Watch video interviews of designers as they walk you through their own imaginative creations.
Trend Themes
1. Augmented Reality in Toys - Using augmented reality technology, LEGO Connect allows kids to have a virtual view of unbuilt toy brick sets, enhancing their play experience.
2. Interactive Product Visualization - The use of interactive visuals and 3D models in apps like LEGO Connect provides consumers with a more detailed and immersive understanding of the product before purchasing.
3. Digital Engagement for Children - Apps like LEGO Connect provide an engaging and educational digital experience for kids, bridging the gap between physical and virtual play.
Industry Implications
1. Toy Manufacturing - Incorporating augmented reality into toy manufacturing opens up new opportunities for creating interactive and immersive play experiences.
2. Mobile App Development - Developing mobile apps like LEGO Connect that integrate augmented reality technology in children's play enhances the digital engagement industry for young users.
3. Retail and E-commerce - Using augmented reality technology for product visualization in the retail and e-commerce sector offers a competitive edge and improves customer decision-making.
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