LEGO is bringing modern technology into its traditional toys. While LEGO is best known for hands-on, physical play, the company—whose U.S. headquarters is located in Boston—is blending digital features with its familiar bricks to create a new kind of building experience.
At the Consumer Electronics Show in Las Vegas, LEGO introduced its new SMART Play platform. This new system includes a wide range of innovations, with more than 20 newly patented features and a specially designed computer chip built just for these products. The SMART Play lineup adds "smart” bricks, interactive tags, and specially designed minifigures that work together.
These new bricks are equipped with sensors that can detect light and the distance between objects. When kids use the pieces together, the bricks can react by lighting up or making sounds, creating a more interactive and engaging experience.
Image Credit: LEGO
What Makes This Trend Stand Out
- Smart Play Platforms
- Integrating technology with traditional play results in dynamic platforms that enhance interactivity and engagement through smart components.
- Interactive Construction Toys
- Combining sensors and interactive elements within construction toys offers a hands-on experience enriched with digital interactivity.
- Sensory-enhanced Building Bricks
- Building bricks equipped with light and distance-sensing capabilities present opportunities for creating responsive and engaging play experiences.
Sectors Adopting This
- Educational Technology
- The fusion of technology with physical learning tools presents new educational opportunities in the expanding edtech sector.
- Toys & Games
- Innovative advancements in toy design through technology incorporation drive growth and renewed interest in the traditional toys and games industry.
- Consumer Electronics
- Blending toys with advanced electronics showcases the potential for evolution within the consumer electronics sphere, focusing on interactive and smart devices.
