Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch'n features exciting, visually stimulating designs like this raspberry packaging. In order to create a visually compelling new brand identity, Freshmax tapped Tried & True design, who in turn designed a dynamic range of packaging that speaks to the tactile nature of produce purchases. Additionally, the designs go a long way in terms of appealing to young children with its animated characters.
The Munch'n line is made up of New Zealand-grown produce including kiwiberries, blueberries, strawberries, cherries, tomato berries and more. By creating a visual identity that speaks to both brand building and product visibility, the Freshmax brand is sure to increase brand loyalty and gain attention in grocery stores.
Animated Produce Packaging
More Stats +/-
Futuristic Grocer Concepts
Artisanal Culinary Boutiques
Ugly Produce Packaging
Eco Strawberry Packaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.