Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,861 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,861 cutting edge ideas.

Youth-Targeted Dried Fruit Branding

Urban Fruit Has Been Rebranded to Draw in Younger Consumers

— January 16, 2020 — Marketing
The Urban Fruit range of products have undergone a rebranding to make the adult fruit snacks applicable and appealing for younger consumers to try out. The fruit snacks are now vibrantly branded with crisp imagery that makes them easy for shoppers to identify in shops and also pinpoint which one is their favorite for purchases in the future. The snacks are also emblazoned with nutritional information on the front to help consumers monitor their intake.

Marketing Director at Urban Fresh Foods Ltd. Jo Agnew spoke on the new branding for the Urban Fruit range of products saying, "The adult dried fruit category is currently being dominated by own label and has seen a recent decline of -1.3% YoY (IRI). The opportunity to inject growth back into the category is through branded offers that can demonstrate real value and differentiation from own label.”
Trend Themes
1. Youth-oriented Fruit Snacks - Brands can rebrand their fruit snack products with vibrant and crisp imagery to market and increase its appeal to a younger audience.
2. Nutrition-branded Snacks - Brands can increase their health appeal by printing nutritional information on the front of their snack products.
3. Revitalizing Declining Categories - Brands can take advantage of declining categories through branded offers that demonstrate real value and differentiation from own label products.
Industry Implications
1. Food and Beverage Industry - Brands can rebrand their products with appealing imagery, improved nutrition information and/or create branded offers to increase sales in the sector.
2. Youth-oriented Products Industry - Brands can target younger consumers by modifying products to fit their preferences and rebranding them with appealing imagery.
3. Healthy Snack Industry - Brands can print nutritional information on the front of their products to make them more attractive to health-conscious consumers.
4.6
Score
Popularity
Activity
Freshness