These new Soul Fruit tropical dried fruit snacks are being launched by the UK-based sustainable snack brand to provide consumers with several flavorful options that are focused on premium, no-added-sugar tastes.
The new products come in the form of the Keo Mango Chips, the Jackfruit Chips and the Soft Dried Keo Mango, which are all crafted with 100% fruit and no sugar added to the recipe. The low-calories fruit snacks are also packed with antioxidants with no additives in the mix.
Co-Founder Daniel Twiss commented on the new Soul Fruit tropical dried fruit snacks, saying, "We are incredibly excited for people to try our new varieties. When we launched with our Dragon Fruit snacks last year, we knew there was a real opportunity to bring something new to the dried fruit snack market and we’re pleased to now be able to extend our range. People are crying out for unusual and exotic tastes and these new products not only provide something exciting and different, but they also appeal to those time-poor snackers who want to eat healthily and consume products with added health benefits."
Key Themes Behind This Trend
- No-added-sugar Snacks
- These dried fruit snacks cater to consumers who are looking for sweet and healthy options without added sugar.
- Premium Fruit Snacks
- Soul Fruit's premium line of fruit snacks offers exotic flavors to consumers who are bored with traditional snack options.
- Clean Label Movement
- The use of natural ingredients and absence of additives aligns with the demand for clean label products.
Where This Applies
- Healthy Snacks
- Soul Fruit's no-added-sugar tropical fruit snacks cater to the growing health-conscious market.
- Exotic Snacks
- The unique and flavorful options appeal to consumers who seek out new and exotic tastes in their snacking options.
- Natural Food Products
- Soul Fruit's natural and additive-free approach aligns with the growing demand for minimally processed and clean label food products.
