BEAR Fruit Splits Come in Two Varieties for Older Children to Enjoy
Michael Hemsworth — August 2, 2023 — Lifestyle
References: bearsnacks & foodbev
The BEAR Fruit Splits fruit snacks are a series of sweet, natural treats created with older children in mind to provide them with a healthful option to enjoy at lunch or as a snack.
The product comes in two varieties to choose from including Raspberry & Pineapple and Strawberry & Apple, which are both crafted with real fruit and no added sugar. The snacks boast two halves with one flavor on each side that can be easily separated to provide youngsters with an interactive treat that doesn't skimp on sweet taste.
Senior Innovation Manager at Urban Fresh Foods Matthew Kitteridge commented on the new BEAR Fruit Splits fruit snacks saying, "This launch is set to help us retain parents in the snacking category for longer through snacks that are attractive to older children, as well as our younger cubs. We recently launched Bear Fruit Treasures that targets a younger age range (from 3 years old), we have Yoyos to cater to our 4-6-year-old cubs, and now Fruit Splits takes us beyond that with a snack and Bear cards that will feel more grown-up for this age group.”
The product comes in two varieties to choose from including Raspberry & Pineapple and Strawberry & Apple, which are both crafted with real fruit and no added sugar. The snacks boast two halves with one flavor on each side that can be easily separated to provide youngsters with an interactive treat that doesn't skimp on sweet taste.
Senior Innovation Manager at Urban Fresh Foods Matthew Kitteridge commented on the new BEAR Fruit Splits fruit snacks saying, "This launch is set to help us retain parents in the snacking category for longer through snacks that are attractive to older children, as well as our younger cubs. We recently launched Bear Fruit Treasures that targets a younger age range (from 3 years old), we have Yoyos to cater to our 4-6-year-old cubs, and now Fruit Splits takes us beyond that with a snack and Bear cards that will feel more grown-up for this age group.”
Trend Themes
1. Dual-flavor Fruit Snacks - BEAR Fruit Splits introduces two varieties of fruit snacks with dual flavors, allowing for an interactive and enjoyable snacking experience for older children.
2. Healthful Snack Options - BEAR Fruit Splits provides a healthful snacking alternative for older children with real fruit and no added sugar, appealing to parents looking for nutritious options.
3. Targeted Age Ranges - Urban Fresh Foods expands their product lineup to include BEAR Fruit Splits, appealing to older children with a snack that feels more grown-up and age-appropriate.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore opportunities to create innovative dual-flavor fruit snacks that cater to different age groups and provide an interactive snacking experience.
2. Health & Wellness - The health and wellness industry can capitalize on the trend of providing healthful snack options like BEAR Fruit Splits, fulfilling the demand for nutritious and enjoyable snacks for older children.
3. Children's Products - The children's product industry can develop more targeted and age-appropriate snacks like BEAR Fruit Splits, expanding their product offerings for different age ranges and appealing to a wider consumer base.
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