These new General Mills Marvel fruit snacks are being launched for avid fans of the franchise to pick up for themselves or their little ones. The fruit snacks come in two options including the Marvel Avengers Character Fruit Snacks and the Black Panther Fruit Roll-Ups, which each highlight imagery from their respective franchise. The Marvel Avengers Character Fruit Snacks come in Black Panther, Those and Iron Man character shapes, while the Black Panther Fruit Roll-Ups feature Black Panther tongue tattoos.
The new General Mills Marvel fruit snacks are being launched now at participating retailers nationwide and come in several size options to suit consumer preferences. The snacks are relatively low in calories to make them a permissible treat.
What's Driving This Trend
- Character-themed Fruit Snacks
- Opportunity to partner with popular franchises to create character-themed snacks as a way to appeal to fans.
- Low-calorie Treats
- Opportunity to create low-calorie snacks as a healthier alternative to traditional treats.
- Fruit Snack Variety Packs
- Opportunity to create variety packs of fruit snacks to cater to different consumer preferences.
Who This Affects Most
- Food Manufacturing
- Disruptive innovation opportunity to partner with popular franchises to create new and unique food products.
- Confectionery Manufacturing
- Disruptive innovation opportunity to create healthier snack options for consumers.
- Retail
- Disruptive innovation opportunity to market and sell variety packs of fruit snacks to appeal to different consumer preferences.
