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17 Private Label Marketing Ideas

From Chromatic Drugstore Branding to Foodie Social Networks

— March 25, 2016 — Marketing
These private label marketing ideas range from drugstore packaging reinventions to foodie-focused social networks. In addition to examples like Rexall's Be Better product packaging -- chromatic and color-coded to appear more exclusive to shoppers -- other standouts include misshapen produce discounts like those offered by grocery chain Loblaws. In addition to selling damaged produce more effectively, the grocer's 'Naturally Imperfect' marketing strategy also reduces food waste in the long run.

Appealing to artisanal food fans, Loblaws' President's Choice Black Label collection is uniquely marketed to feature eye-catching packaging and gourmet ingredients. In addition, examples like store-specific soda collections and cafe-inspired coffee pods illustrate ways that major industry players like 7-Eleven and Starbucks are succeeding in a saturated market.
6.2
Score
Popularity
Activity
Freshness
17
Convenience Store Soda Collections
Convenience Store Soda Collections
This Premium Soda Line Was Crafted Just for 7-Eleven
<
16
Foodie-Focused Social Networks
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
<
15
Farm-Inspired Product Branding
Farm-Inspired Product Branding
The New Tesco Farm Brands Take a Provenance-Style Approach
<
14
Chromatic Drugstore Packaging
Chromatic Drugstore Packaging
The Rexall Be Better Brand Boasts a Vivid Visual Identity
<
13
Ethnic Cooking Sauces
Ethnic Cooking Sauces
PC's 'Memories Of' Line Takes Inspiration from a World of Flavors
<
12
Chocolate-Infused Sodas
Chocolate-Infused Sodas
The PC Decadent Chocolate Flavored Soda is Polarizing Beverage
<
11
Dedicated Discount Product Shops
Dedicated Discount Product Shops
Shinsegae Group will Launch Stores for the 'No Brand' Line
<
10
Redesigned Store Brand Products
Redesigned Store Brand Products
The Unified Grocers 'Springfield' Brand is Vibrant and Fresh
<
9
Whimsical Clothing Collaborations
Whimsical Clothing Collaborations
The Target x Marimekko Collection Features Bold Geometric Prints
<
8
Active Lifestyle Beauty Brands
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
<
7
Enhanced Ice Cream Flavors
Enhanced Ice Cream Flavors
This Madagascar Bourbon Vanilla Ice Cream is a High-Quality Treat
<
6
Photographic Snack Packaging
Photographic Snack Packaging
The New SPAR UK Nut Snack Packaging is Tasty and Value-Focused
<
5
Stylish Discount Grocer Makeovers
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
<
4
Chic In-Store Product Packaging
Chic In-Store Product Packaging
The New Marks & Spencer Food Packaging Designs are High-End
<
3
Coffee Shop Espresso Pods
Coffee Shop Espresso Pods
This Coffee Chain is Rolling Out a Line of Nespresso-Compatible Pods
<
2
Ugly Produce Packaging
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
<
1
Pattern-Enriched Furniture Ads
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
<