From Chromatic Drugstore Branding to Foodie Social Networks

 - Mar 25, 2016
These private label marketing ideas range from drugstore packaging reinventions to foodie-focused social networks. In addition to examples like Rexall's Be Better product packaging -- chromatic and color-coded to appear more exclusive to shoppers -- other standouts include misshapen produce discounts like those offered by grocery chain Loblaws. In addition to selling damaged produce more effectively, the grocer's 'Naturally Imperfect' marketing strategy also reduces food waste in the long run.

Appealing to artisanal food fans, Loblaws' President's Choice Black Label collection is uniquely marketed to feature eye-catching packaging and gourmet ingredients. In addition, examples like store-specific soda collections and cafe-inspired coffee pods illustrate ways that major industry players like 7-Eleven and Starbucks are succeeding in a saturated market.