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Chromatic Drugstore Packaging

The Rexall Be Better Brand Boasts a Vivid Visual Identity

— March 24, 2016 — Marketing
The Rexall Be Better range is the drugstore's in-house brand offering that includes supplements and skincare products along with household goods like cleaning supplies and laundry detergent. Designed with both quality and low cost in mind, this product range fits with Rexall's most recent re-branding strategy that was brought to life by the creative team at Jackman Reinvents.

Featuring clean packaging and typographic labels, each Rexall Be Better product is color-coded according to consumers' needs. While the drugstore brand's supplements and medicinal remedies feature traditional indigo containers with turquoise labels, its snack range products boast varying colors that used to identify different ingredients.

Rexall's Be Better household goods are displayed in clear containers and accented with bright green and yellow labels that feature a consistent typeface throughout. Standing apart from competitors, Rexall's simple branding overhaul makes its most affordable products appear more exclusive to store visitors.
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