Working with Murray Brand Communications to create a new packaging design, Unified Grocers has updated the 'Springfield' store brand products in a vibrant way. Looking to garner more attention from the value-seeking consumer, Unified Grocers worked closely with the agency to develop a comprehensive new design for the in-store products.
Using crisp imagery, upfront nutritional information and a consistent design, the new packaging is the result of extensive consumer research and ample designs from Murray Brand Communications.
Explaining the shift to the new Unified Grocers 'Springfield' store brand packaging, Executive Director of Market, JoAnn Murdock, said: "We have a terrific partnership with Murray Brand. We've been impressed by their extensive research-based approach and outstanding creativity and design execution throughout the entire Springfield brand refresh process. They truly understand marketing and successfully used shopper insights to achieve these award-winning results."
What's Driving This Trend
- Store Brand Packaging Redesign
- Brands revamp their packaging to capture more market share and appeal to value-seeking consumers.
- Consumer Research-based Packaging Design
- Brands use consumer insights to create packaging design to gain a competitive advantage.
- Integrated Packaging Design
- Brands develop a comprehensive design for their store brand products to build a consistent look, attract more customers, and increase sales.
Who This Affects Most
- Retail Industry
- Retailers redesign their store brand products to capture the attention of value-seeking shoppers who prefer store brand products over national brands.
- Packaging Design Industry
- Marketing and design agencies work with brands to create new packaging designs based on consumer preferences and drive sales by building a striking image of products.
- Consumer Goods Industry
- Companies compete to create products with eye-catching packaging using actionable consumer insights to win the loyalty of price-sensitive consumers.
