Marks & Spencer has undergone a complete revitalization of everything from in-store food packaging designs, to canine cuisine branding. Being that the brand has experienced a surge in growth from the brand's own brands, the new packaging helps to stand out on store shelves.
The average consumer is constantly bombarded with options when it comes to buying something from a small shop versus from a larger retail store. The new food packaging designs at Marks & Spencer touch on this notion by creating something that's more artisanal and chic than what one might expect.
While the new packaging designs are varied, they all focus on vibrant imagery of products and upfront nutrition to satisfy consumers visually and aesthetically.
Key Themes Behind This Trend
- Artisanal Packaging Designs
- Opportunity for brands to create visually appealing and high-end packaging designs that stand out on store shelves.
- Consumer-centric Packaging
- Potential for brands to prioritize upfront nutrition and visually satisfying designs to attract and engage consumers.
- Revitalization of Brand Packaging
- Brands can revamp their packaging designs to create a fresh and updated look that resonates with consumers.
Where This Applies
- Food Packaging
- Opportunity for food brands to incorporate artisanal and visually enticing packaging designs to enhance product appeal.
- Retail
- Potential for retailers to differentiate themselves by using consumer-centric packaging that focuses on satisfying visual and nutritional aspects.
- Branding and Marketing
- Branding agencies can assist companies in reimagining and revitalizing their packaging designs to create a stronger brand identity.
