Marks & Spencer has undergone a complete revitalization of everything from in-store food packaging designs, to canine cuisine branding. Being that the brand has experienced a surge in growth from the brand's own brands, the new packaging helps to stand out on store shelves.
The average consumer is constantly bombarded with options when it comes to buying something from a small shop versus from a larger retail store. The new food packaging designs at Marks & Spencer touch on this notion by creating something that's more artisanal and chic than what one might expect.
While the new packaging designs are varied, they all focus on vibrant imagery of products and upfront nutrition to satisfy consumers visually and aesthetically.