Jones Soda Co. recently teamed up with 7-Eleven to produce a premium soda line. Over the past few years, 7-Eleven has made significant efforts to offer more premium products in addition to its standard convenience store fare. Now the chain will offer craft sodas that are not available at any other retail outlets.
The premium soda line is called '7-Select Crafted by Jones' and it consists of five exclusive new flavors. These flavors range from tropical concoctions such as Twisted Citrus to fruity favorites such as Bluesberry Smash. Like other Jones Soda products, each soda is made with natural flavors and sweetened with cane sugar.
To promote the new sodas, 7-Eleven and Jones' are taking new flavor suggestions and photo submissions over social media. By adding the hashtag '#7SELECTxJONES' to a post, consumers can help to influence the taste and look of future 7-Select products.