Last summer, Jones Soda Co. launched a cannabis-infused soda range called Mary Jones and now, the original craft soda brand announced its first crossover special edition soda. This flavor release from Jones Soda and Mary Jones is a Hatch Chile and Lime soda that will be available from both brands.
This bold and refreshing flavor speaks to adults who like a hint of heat, since it balances the smokiness of hatch chiles with refreshing, zesty citrus. As a dual special flavor release, Hatch Chile and Lime soda includes cannabis-infused Mary Jones products that come in both 10mg single serving and 100mg multi-serving formats.
In 2022, Jones was the first mainstream non-alcohol consumer brand to crossover into the cannabis market, and now, it's introducing another industry-first in both categories.
What's Driving This Trend
- Cannabis-infused Soda
- Opportunity to expand the market for cannabis-infused beverages and offer unique flavors to cannabis consumers.
- Special Edition Soda
- Creating limited edition flavors can generate excitement among consumers and increase brand visibility.
- Crossover Products
- Exploring collaboration opportunities between different brands or industries can lead to innovative and unique product offerings.
Who This Affects Most
- Beverage Industry
- The beverage industry can explore the potential of cannabis-infused drinks and create special edition flavors to attract new customers.
- Cannabis Industry
- Incorporating unique flavors into cannabis-infused products can diversify the market and appeal to a broader consumer base.
- Consumer Packaged Goods Industry
- Cross-brand collaborations in the consumer packaged goods industry can lead to innovative product releases and capture consumer attention.
