Jones Soda Co. is launching a new expansion to its line of cannabis-infused sodas with the introduction of 100mg iterations of the core range. The THC product is already available in 10mg, making these additions a harder-hitting version that is sure to appeal to consumers looking for a higher dose.
Currently, Jones’ cannabis sodas are available in over 150 dispensaries, including MedMen locations which are scheduled to receive the brand’s products over the next month. The Jones Soda Co. THC-infused ‘tallboy’ cans come in ‘Root Beer,’ ‘Berry Lemonade,’ ‘Green Apple,’ and ‘Orange & Cream’ soda flavors.
Mark Murray, President and CEO of Jones Soda Company, commented: “Building on our initial success, this new higher-potency 100mg product unlocks a valuable category with a higher value product aimed at a more mature cannabis consumer. With our ambitious product roadmap and new partnerships enabling us to expand to other states, I’m confident that our Cannabis Division will be instrumental in our growth in 2023 and beyond.”
Image Credit: Jones Soda Co.
Why This Trend Is Growing
- High-potency Cannabis Products
- Expanding into higher-potency products provides disruptive innovation opportunities to target a more mature cannabis consumer and unlock a valuable market category.
- Cannabis-infused Beverages
- The popularity of cannabis-infused drinks presents opportunities for innovation in the beverage industry.
- Expanding Distribution Channels
- Partnerships and expansions into new states can increase market reach and create new opportunities for growth.
Industries Being Reshaped
- Cannabis Industry
- Expanding into higher-potency products can increase market penetration and appeal to a more mature cannabis consumer.
- Beverage Industry
- Innovation in cannabis-infused beverages can provide a unique selling point and expand market opportunities.
- Distribution and Logistics Industry
- Expanding distribution channels through partnerships and new market entries can open up new avenues for growth and expansion.
