Offered as a part of the President's Choice Black Label range, this Madagascar Bourbon Vanilla Ice Cream is a delicious upscale spin on the original ice cream flavor. Recently released with several other new flavors, this gourmet treat is made with whole cream and premium Madagascar Bourbon Vanilla, a luxurious specialty ingredients that elevates the product to the Black Label status.
The President's Choice Black Label range was launched in 2011 as a means to elevating the brand to the level of a retail gourmet food destination. This interest in becoming a premium food product destination is a response to the patterns of consumers visiting discount stores for everyday items and splurging on gourmet items at higher end grocery stores.
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