Canadian grocery retailer Loblaws impressed millennial consumers with the recent launch of its "Crave More" social media campaign and foodie-focused President's Choice Discoveries platform.
In addition to featuring recipes, decor trends and tips for those who love to entertain, the President's Choice Discoveries platform is also a way for Loblaws customers to save money and get access to exclusive deals. This foodie-focused social network is not only a smart marketing move for Loblaws -- whose in-house President's Choice range has been re-branded to appeal to urban foodies -- but is also a way to give the grocer's consumers a feeling of exclusivity.
The retailer's "Crave More" campaign connects foodies across Canada and was launched with a signature loyalty card. In addition to offering savings and exclusivity, this marketing move transforms PC from an inexpensive grocery staple into a lifestyle brand that appeals to millennials.
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
1. Social Media Marketing - Using social media platforms to connect with food enthusiasts and create a sense of exclusivity for consumers.
2. Lifestyle Branding - Transforming a grocery retailer into a lifestyle brand that appeals to millennials through curated content and exclusive deals.
3. Influencer Marketing - Leveraging foodie influencers to promote the President's Choice Discoveries platform and drive engagement with millennial consumers.
1. Retail - Using food-focused social networks to enhance customer loyalty and drive sales in the grocery industry.
2. Food and Beverage - Creating opportunities for product discovery and promotion through the President's Choice Discoveries platform, targeting food enthusiasts.
3. Marketing and Advertising - Harnessing the power of social media campaigns and influencer marketing to build brand awareness and engagement in the food industry.