The chic produce packaging and the marketing materials that emphasize modern aesthetics are what make True North a desirable and intriguing brand—especially for the Millennial and Gen Z demographics which are often concerned with slick styles. The business is on a mission to "pave the way for a future full of health and convenience in the Middle East."
True North desired to position itself as a company that makes fresh produce available in a budget- and environment-friendly way. The aesthetic of the chic produce packaging emphasizes a minimalist approach and an eye-catching logo. Dubai-based designer ElSayed Gomaa who worked on the branding project employed an earthy palette—yellow for sun, black for soil, and green for leaf.
Image Credit: True North