This clinical beauty branding incorporates the progression toward both minimalist and apothecary-inspired packaging in the cosmetics world. Created by Budapest-based graphic designer Judit Besze, the dynamic range is brought to life even further when photographed against a marble and color-blocked background.
The clinical packaging range is characterized by its brown craft paper boxes and white tubes. The font is unique in that it doesn't use titles case and includes punctuation. The clean black and white adds to the overall minimalist feel, while a slight dash of color used in highlighting the main ingredient adds a contemporary tone.
While only a concept, this unique clinical beauty branding touches on several common elements seen in recent cosmetics packaging designs and is certainly representative of the direction of the shift.