The salon haircare brand, Moroccan Gold Series, unveils its revamped package and website design. The indie cosmetics brand aimed for a luxurious new style to its best-selling Argan Collection line of hair treatment and styling products. With a sleek new design, the packaging takes inspiration from Moroccan patterns and features a refined logo to underscore the brand's premium positioning. The revamp also includes more unified display options.
As the brand's e-commerce purchases grow, despite pandemic-related challenges in the hair salon industry, Moroccan Gold Series plans for its post-pandemic expansion in the United States. The beauty brand redesigned its e-commerce website to highlight its key product lines to expand globally. Visitors will also find information on the brand's history, philosophy, quality, and unique natural ingredients.
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