Moroccanoil introduces 'Airy Moisture,' a new hair shampoo and conditioning treatment for silky, smooth hair. Argan oil and triple hyaluronic complex are blended in Airy Moisture to help hydrate the scalp and protect the hair. The company's history and its expertise in hair color are highlighted with the debut of Moroccanoil 'Color Care Shampoo and Conditioner,' which "repre[sents] a major step for the brand."
Moroccanoil has embarked on a sustainable packaging journey by prioritizing the reduction of virgin plastic consumption and embracing the utilization of recycled materials. The new products feature post-consumer recycled (PCR) content, with options featuring either 50% or an impressive 85% PCR composition.
The brand's new 'Airy Moisture' line is available on its website, and also at Asian travel retail stores.
What's Driving This Trend
- Sustainable Packaging
- Moroccanoil's use of PCR materials presents an opportunity for companies to prioritize sustainable methods in their product packaging.
- Moisturizing Haircare
- The launch of Moroccanoil's 'Airy Moisture' line highlights the growing trend of haircare products that provide hydration and protection to the scalp and hair.
- Color-preserving Haircare
- Moroccanoil's 'Color Care Shampoo and Conditioner' exemplifies the trend of haircare products that are specifically formulated to protect and enhance hair color.
Who This Affects Most
- Beauty and Personal Care
- Companies in the beauty and personal care industry can incorporate sustainable packaging and color-preserving and moisturizing haircare trends into their products, following Moroccanoil's lead.
- Retail and Consumer Goods
- Retail and consumer goods companies can offer sustainable packaging and moisturizing and color-preserving haircare options to consumers, as demand for these products continues to grow.
- Travel Retail
- Travel retail stores can stock up on Moroccanoil's 'Airy Moisture' line, which provides a moisturizing haircare option for people on-the-go and highlights the trend of travel-friendly beauty products.
