One of the many creative brand activities on hand at Wimbledon 2015, the Pimm's teapot pop-up bar provided an ample dose of the brand's aspirational aesthetic. The charming pop-up bar will be present at Wimbledon for the duration of the tournament and showcases the Pimm's strawberry with mint, blackberry and elderflower and royale with champagne varieties.
Currently travelling across the UK, the Pimm's teapot pop-up is a perfect visualization of the brand's lifestyle aesthetic. Taking inspiration from English summertime, the experience-driven activation featured samples of the latest Pimm's beverages, white picket fences and plenty of faux grass. Televisions were also present so that Wimbledon attendees didn't miss a beat of the action on-court. Tea party-inspired pastries were also on hand in an extension of the quaint summer aesthetic.