Back in July of this year, Toyota launched its 'Go Fun Yourself' campaign for the newest model of their 'Aygo' vehicle. After keeping the look of the 'Aygo' the same since its debut in 2005, Toyota decided as part of this new campaign to give the car a makeover. In an attempt to appeal to the 25-35-year-old segment, Rod Hunt, a London-based Illustrator was commissioned to create a stimulating visual for the campaign. The goal for Hunt was to create an image that embodies the company's Japanese culture.
Hunt's final product titled 'where's the x?' features a gigantic city made up of bright colors and fun and busy images. To showcase the personality of the car, Hunt included pranks, funnies and secret combinations within the images for consumers to find. The 'where's the x?' images will appear across various of Toyota's social platforms.
Key Themes Behind This Trend
- Interactive Car Campaigns
- Incorporate interactive elements in car campaigns to engage with consumers and showcase brand personality.
- Custom Illustrations for Campaigns
- Commission custom illustrations for campaigns to create unique visuals that appeal to a specific target audience.
- Appealing to Younger Generations
- Implement changes in campaigns to better target younger generations and broaden the brand's appeal.
Where This Applies
- Automotive Industry
- Automotive companies can use interactive and personalized campaigns to connect with consumers and differentiate themselves in the market.
- Advertising Industry
- Advertising agencies can offer custom and targeted illustration services to help clients stand out in their campaigns.
- Graphic Design Industry
- Graphic design companies can offer specialized campaign services to help clients create visually appealing and engaging marketing materials.
