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69 Special Edition Foods and Drinks

From Limited Edition Oreos to Artist Designed Packaging

— February 27, 2015 — Lifestyle
Whether it's a Karl Lagerfeld-designed Diet Coke bottle or birthday cake Oreos, special or limited edition food and beverage products are a clever way to snag the eye of the discerning consumer.

Just as imagery is central in a brand reaching iconic status, subverting such imagery once it has a place in the collective consumer unconscious is a powerful way to present the brand as fresh and relatable.

Brands often use cultural events such as holiday seasons or major sporting events to tap into the consumer desire to be part of something larger than themselves. Offering a limited edition version of a product consumer's already love and that can be kept as a souvenir of that point in time is a way for brands to insert themselves in the lives of consumers in a nostalgia-driven manner.

Alternatively, collaborative partnerships between brands are a way to conflate corporate philosophies. An example of this type of collaboration is artist designed packaging for San Pellegrino by Bvlgari. Both brands are associated with a luxury lifestyle; San Pellegrino fans will be motivated to keep the beautiful bottle as a souvenir, while those who strive to afford Bvlgari will buy it and feel like the brand may be accessible to them.
6.2
Score
Popularity
Activity
Freshness
69
Festive Evergreen Chips
Festive Evergreen Chips
This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season
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68
Spice-Infused Carnivore Snacks
Spice-Infused Carnivore Snacks
Jack Link’s Sriracha Beef Jerky Will Make You Cry
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67
Peanut Pie Ice Creams
Peanut Pie Ice Creams
This Savory Peanut Butter Pie Ice Cream is Perfect for Peanut Butter Lovers
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66
Limited Edition Wing Flavors
Limited Edition Wing Flavors
These Chili Lime Wings From Wingstop are Only Here for a Short Time
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65
Hot Sauce Hummus Recipes
Hot Sauce Hummus Recipes
Sriracha Hummus by Tribe Teaches You How to Spice Up Your Life
<
64
Cookie Themed Milk
Cookie Themed Milk
NESQUIK is Offering Beverages Based on Samoa and Thin Mint Girl Scout Flavors
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63
Romantic Cookie Flavors
Romantic Cookie Flavors
The Red Velvet Oreo is Released in Time for Valentine's Day
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62
Birthday Cake Pastries
Birthday Cake Pastries
Celebrate Pop-Tarts' 50th Anniversary with its New Birthday Cake Flavor
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61
Spicy South American Noodles
Spicy South American Noodles
Nissin's Brazilian Flavored Ramen Noodles Celebrate the World Cup
<
60
Poutine-Flavored Sodas
Poutine-Flavored Sodas
Jones Soda Launches an Exclusive Poutine-Flavored Soda for Canada
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59
Orange Popsicle-Flavored Milks
Orange Popsicle-Flavored Milks
TruMoo's Orange Cream Milk is a Special Halloween Offer
<
58
Cookie-Infused Chocolatey Snacks
Cookie-Infused Chocolatey Snacks
The Crunch Girl Scout Candy Bar is Full of Thin Minty Goodness
<
57
Zesty Cream Cookies
Zesty Cream Cookies
The Latest Oreo Flavor to be Released is 'Limeade Oreo'
<
56
Intergalactic Commemorative Candies
Intergalactic Commemorative Candies
The NASA Space-Themed M & M's are Out of This World
<
55
Superhero-Inspired Cakes
Superhero-Inspired Cakes
These Hostess X-Men Twinkies are X-tremely Tasty
<
54
Heart Adorned Alcohol
Heart Adorned Alcohol
The Disaronno Curtis Kulig 'Love' Series is Heartwarming
<
53
Silk Scarf Confections
Silk Scarf Confections
The Emilio Pucci by Ladurée Collection Features Limited Edition Macarons
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52
Cake-Flavored Classic Candies
Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014
<
51
Nostalgic Video Game Candies
Nostalgic Video Game Candies
The Super Mario Hi-Chew Candies Offer Unique Surprises Inside
<
50
Spiced Pumpkin Burgers
Spiced Pumpkin Burgers
Umami Turns a Popular Fall Beverage into Pumpkin Spice Flavor Burger
<
49
Decadent Breakfast Delights
Decadent Breakfast Delights
The Kellogg's Confetti Cake Pop-Tarts Make Mornings Sweet Again
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48
Sugary Cinnamon Snacks
Sugary Cinnamon Snacks
Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
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47
Irish Essence Booze Branding
Irish Essence Booze Branding
This Limited Jameson Irish Whiskey Captures the Spirit of Dublin
<
46
Limited Edition French Presses
Limited Edition French Presses
Jetboil Introduces an Ultra-Light Way to Make Coffee On-the-Go
<
45
Celebratory Sports Beer Bottles
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
<
44
Spicy Tomato Condiments
Spicy Tomato Condiments
The Heinz Jalapeno Ketchup Will Add a Tasty Fire to Your Holiday Dishes
<
43
Football-Themed Candies
Football-Themed Candies
Skittles' Seattle Mix Honors Seahawk Marshawn Lynch's Favorite Treat
<
42
Sporty Street Art Cans
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
<
41
Cream Soda Cookies
Cream Soda Cookies
These Root Beer Float Oreo Cookies are Experimentally Inventive
<
40
Exclusive Donut-Printed Beers
Exclusive Donut-Printed Beers
The OFWGKTA/Warsteiner Beer Bottle Is Pop-Up Shop Swag
<
39
Sporty Soccer Beer Cans
Sporty Soccer Beer Cans
Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
<
38
Art-Inspired Broth Packaging
Art-Inspired Broth Packaging
The Campbell's Soup Andy Warhol Edition Pays Tribute to the Artist
<
37
Rare Celebratory Liquor
Rare Celebratory Liquor
Bacardi Limited Celebrates 150th Birthday With $2,000 Decanter
<
36
Camouflaged Cola Cans
Camouflaged Cola Cans
A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol
<
35
Mint Chocolate Beers
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
<
34
Spooky Halloween Sodas
Spooky Halloween Sodas
These Seasonal Jones Soda Flavors Taste Like Halloween Candy
<
33
City Tribute Collector Vessels
City Tribute Collector Vessels
The ABSOLUT SF Bottle Pays Homage to San Francisco
<
32
Kicky Beverage Cans
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
<
31
Designer Coffee Collaborations
Designer Coffee Collaborations
The Starbucks x Rodarte Products are Out in Time for the Holidays
<
30
Music Producer Packaging
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
<
29
Record Label Beer Bottles
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
<
28
Decadent Summer Ice Creams
Decadent Summer Ice Creams
Häagen-Dazs' 2014 Limited Edition Ice Creams Simplify Fancy Desserts
<
27
Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
<
26
Heart Health Beverage Campaigns
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
<
25
Palm Tree-Adorned Beverages
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
<
24
Literary Fashion Confections
Literary Fashion Confections
Shipley & Halmos x Chocolate Editions Gets Inspired by Roald Dahl
<
23
Epic Sci-Fi Water
Epic Sci-Fi Water
Evian Makes a Bottle Design Fit for a Jedi Warrior
<
22
Classy Condiment Upgrades
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
<
21
Vampire Value Meals
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
<
20
Celebratory Rum Sets
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
<
19
Archipelago Alcohol Branding
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
<
18
Woodsy Beer Labels
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
<
17
Root Vegetable Ice Creams
Root Vegetable Ice Creams
Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
<
16
Coca Cola Orange
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
<
15
Vintage-Inspired Cereal Boxes
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
<
14
Fruity Special Edition Cookies
Fruity Special Edition Cookies
These Watermelon Oreos Aim to Become a New Summer Symbol
<
13
Secret Agent Soft Drinks
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
<
12
Birthday Cake Cookies
Birthday Cake Cookies
Birthday Cake Oreos Celebrate the Treat's 100th Birthday
<
11
Crystallized Soda Bottles
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
<
10
Liquified Luxury Bottles
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
<
9
Celebratory Pop Cans
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
<
8
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
<
7
Eastern Whisky Branding
Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
<
6
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
<
5
Eau Couture
Eau Couture
Evian Teams With Christian Lacroix
<
4
Soda Pop Silhouettes
Soda Pop Silhouettes
Karl Lagerfield Coca-Cola Light Bottle Has the Designer's Stamp of Appr
<
3
Vibrant Whiskey Bottles
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
<
2
Poetic Pink Packaging
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
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1
Crosswise Coffee Branding
Crosswise Coffee Branding
Starbucks Special Edition Packaging Seeks a Different Approach
<