It seems as though the limited edition J & B Eccentric Colors line is looking to step away from whiskey's stereotypically stuffy persona. Feauturing six differently colored bottles, the collection imbues a sense of crazy fun, perfect for the spring break season.
Following its special edition Colors collection from last year, the J & B Eccentric Colors line features pink, yellow, purple, orange and blue packaging. It was launched on Feb. 1, 2011 in the Grande Halle de la Villette in Paris.
What's Driving This Trend
- Colorful Alcoholic Drinks
- Alcohol companies can innovate by creating vibrant and unique packaging to change the perception of traditional drinks.
- Limited Edition Collection
- Creating limited edition product lines creates exclusivity and encourages consumers to purchase products quickly before they run out.
- Fun, Young Branding
- Using playful, attention-grabbing branding can attract younger demographics to traditional products.
Who This Affects Most
- Alcohol
- Alcoholic beverage companies can create vibrant and unique packaging for traditional drinks to appeal to a younger demographic.
- Marketing and Advertising
- Marketing and advertising firms can help alcohol companies develop unique and playful branding strategies to attract younger consumers to traditional products.
- Packaging
- Packaging companies can develop new and innovative materials and designs to create vibrant and eye-catching packaging for traditional products like alcoholic beverages.
